Market favorite candidate Geraldo Alckmin gains boost after assuring 44% of the total free airwave propaganda time
With the alliance he was able to forge with parties that comprise the so-called Big Center bloc in Congress, market favorite candidate and former São Paulo Governor Geraldo Alckmin has gained momentum in the presidential campaign as the October elections officially kick-off.
His coalition has assured him 44% of the free airwave propaganda time on radio and TV. Despite the increasing importance of social media in the Brazilian political environment, TV and radio continue to be the main sources of information for most voters.
A poll released last week by the National Confederation of Industry (CNI) indicates 62% of voters say they gather news and information about the campaign through TV and 17% do so through radio. Around 30% of all Brazilians do not have access to the internet. Only 26% of voters, according to the poll, say that social media are their main source of political information.
This advantage is no guarantee of victory, but it is a big boost for Alckmin, who was able to secure an attractive running mate in Senator Ana Amelia, a conservative from the southern state of Rio Grande do Sul, who may help fill the gap between him and far-right Jair Bolsonaro, who leads in the region.
Bolsonaro will have just 1% of airwave propaganda time, since his own small Social Liberal Party (PSL) was only joined by another tiny party, Brazilian Labor Renewal Party (PRTB), which appointed as his running mate Southern four-star Army General Antonio Mourão.
The great enigma in the election continues to be its front-runner, former President Luiz Inacio Lula da Silva, who was nominated by his Workers’ Party despite being in prison since April.
The party has designated Fernando Haddad, former Mayor of São Paulo, as Lula’s running mate. Haddad is likely to become the candidate if, as widely anticipated, the electoral court bars Lula from running based on the Clean Slate law, which forbids anyone who has had a criminal sentence upheld by an appeals court (as Lula has) from running for any public office.
The Workers’ Party will have 17% of the airwave propaganda time, which starts running August 31. The first round of the election is October 7.
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