Brazil’s government has taken the final steps for adherence to the Madrid Protocol streamlining trademark registration, monitoring and compliance, the government said Friday. The Brazilian Senate completed work on ratification of the Protocol earlier this week. Brazil’s trademark registration agency (INPI) has now published a timeline for full implementation, which will be achieved by October. The Protocol allows for simultaneous trademark registration in 120 countries accounting for 80% of world trade. It is designed to cut registration wait times and registration and monitoring costs.

Link to government news agency release.

On March 18, the Brazil-U.S. Business Council hosted H.E. Jair Bolsonaro, President of Brazil, and his Ministerial delegation for a series of events, part of the “Brazil Day in Washington”. This was a historical day in the relationship between the U.S. and Brazil. President Bolsonaro’s visit to Washington, and the dialogues that took place reinforced the strong alliance between the two nations, advanced mutual interests and defined bilateral priorities.

The day’s events began with in-depth discussions on reform agendas and investment opportunities during Brazil Council’s corporate roundtables with Paulo Guedes, the Minister of Economy; Admiral Bento Costa Lima, Minister of Mines and Energy; Tereza Cristina, Minister of Agriculture; and Marcos Pontes, Minister of Science and Technology.

The conference brought together over 300 guests from Brazilian and U.S. governments, business leaders from the Brazil Council, and stakeholders to hear from Minister Guedes about Brazil’s economic reform agenda to set the country on a growth trajectory, highlighting the pension reform underway in Congress and other upcoming reforms. Minister Ernesto Araujo from Ministry of Foreign Relations discussed Brazil’s priorities for the bilateral relations and stressed how the two largest democracies in the Western Hemisphere must seize this moment to fortify the strategic alliance on geopolitical and global issues. President Jair Bolsonaro closed the conference by sharing his vision for the future of Brazil and vowed to transform the nation’s economic and security challenges.

“Brazil Day in Washington” closed with a private reception and dinner for the Brazilian authorities and business leaders.