In his 2010 State of the Union address, President Obama called for a new, high-level effort to promote U.S. exports. The goal of the National Export Initiative (NEI) is to double U.S. exports over the next five years and support two million new jobs, by working to remove trade barriers abroad, helping firms—especially small businesses—overcome the hurdles to entering new export markets, assisting with financing, and pursuing a government-wide approach to export promotion.
To support and enhance this initiative, the Brazil-U.S. Business Council and TradeRoots, divisions of the U.S. Chamber of Commerce, have been awarded a cooperator agreement from the U.S. Department of Commerce to implement Export Green: Growing SME Exports to Brazil. This project will facilitate increased exports of green technology to Brazil by U.S. small and medium sized companies, create jobs, and strengthen American competitiveness in sectors related to green technology.
Why Brazil? The country’s rapid economic growth, constantly increasing demand for U.S. imports, favorable political climate, and positive demographic trends make Brazil an attractive market.
A few facts:
- By 2050, Brazil will be the fifth largest economy in the world. With a GDP of $1.6 trillion, and an average 3.7% growth annually in the 2000–2008 period, and projected annual average growth of 5.2% through 2011, Brazil is a market that can’t be ignored.
- Brazil is particularly receptive to environmental technologies in areas where U.S. businesses have a strong competence to compete.
- Brazil is investing heavily in infrastructure to accommodate the rapid growth of recent years and prepare for the 2014 World Cup and the 2016 Summer Olympics.
Companies looking to boost their revenue will learn how to navigate and succeed in the Brazilian market through Export Green. The following activities are open to all American companies currently engaged in green technology:
- National Survey: Let us know what sector you are in, and how we can help you enter or expand in the Brazil market.
- Newsletter and website: Join our mailing list to get up to date information on Brazil and events in your area.
- U.S.-Brazil Business Forums and Webinars: Sign up to attend one of our events or webinars—these how-to events will provide the tools and resources you’ll need to succeed.
- Trade Missions: Take advantage of Brazil’s booming economy by joining one of two trade missions designed specifically for American green technology companies.
Investing in the export potential of your company could bring dramatic gains—95% of all consumers live outside our borders. This program offers you the opportunity to tap into the fastest growing consumer market in our hemisphere.