Export Green Technology to Brazil


Take your green technology international through Export Green, a program of the President’s National Export Initiative (NEI) aimed at helping U.S. small businesses to penetrate the Brazilian market for green goods and services. 

The Brazilian market is booming as a result of steadily increasing environmental consciousness, tougher laws and regulations mandating sustainable practices and torrid—7% and above—growth rates. 

Participating in the program will open doors for you in this fast-growing and exciting market:

  • Clean Energy: Brazil’s electricity generation matrix is already clean—it’s 85% hydroelectric—but opportunities abound for U.S. companies in renewable energy generation, a sector growing at 18% annually, driven largely by sectors such as wind, solar and biomass. Brazil’s first wind energy auction added 2,048MWh of power to the grid, and 2011 will see another auction for wind energy permits; it will also likely see Brazil’s first solar energy auction. As an indicator, Brazil’s wind power sector is expected to grow by 20% annually until 2030. 
  • Green Construction: The 2014 World Cup and 2016 Olympics are being billed as Brazil’s first “green events” and offer numerous opportunities for companies in green building (stadia, hotels, event venues, urban revitalization). While these events are one of the key focuses on green construction, efforts to encourage green building have been underway for some time, including legislation and regulations encouraging sustainable practices at the federal, state and municipal level. Green building projects are proliferating throughout Brazil and achieving impressive results, particularly in large urban centers like São Paulo.
  • Energy Efficiency: In 2001, Brazil suffered a severe drought that caused water in dams to fall to critical levels and, consequently, rolling blackouts. Among the responses was a decree by the Brazilian Electrical Energy agency (ANEEL) requiring all distribution companies to invest .5 percent of revenues in energy efficiency projects. This drives continual investment in energy efficiency on the distribution side, for example approximately $1 billion were spent on efficiency projects over the 2001-2004 period, avoiding 5.559 Gwh in power consumption. Brazilian utilities, both public and private, are also gradually transforming the grid to make it smarter. U.S. companies are already active in the smart metering space, but there is still considerable room for new entrants and providers of specialized goods and services.

The examples listed above are meant as highlights. Whether your company is in sanitation, recycling or air pollution control, the scope of opportunities for green technology providers in Brazil is enormous and participating in Export Green can help you get there.